The time has come to jump back into Robert Cialdini’s . This time, we’re talking about the wisdom of the crowd.
Like both of the mental tricks we’ve covered so far in this series, following the rule of social proof is a good idea. But like all good things, it can backfire when you least expect it — both as a perfectly innocent coincidence and as a result of the ever persistent salespeople of the world.
Anyway, thousands of other people are going to be listening to this episode, so I shouldn’t have to convince you. It’s just to be good, right?
Things mentioned in this episode
This week’s episode is sponsored by:
- Brilliant – Accelerate your learning in math, science, and computer science. Start learning for free at Brilliant.org/CollegeInfoGeek – and if you’re among the first 200 people to sign up, you’ll also get 20% off your subscription.
Other things we mentioned in this episode:
- , by Robert Cialdini
- Robert Cialdini
- Weapons of Influence #1: Reciprocation (Ep. 186)
- Weapons of Influence #2: Commitment and Consistency (Ep. 189)
- HuffPost – The Jonestown Massacre
- Binging with Babish YouTube channel
- Do You Even Meditate? (Ep. 188)
- Bystander effect
- Pluralistic ignorance
- , by Dan Ariely
- , by Eliezer Yudkowsky
- Listen Money Matters
- The Telegraph – Rapper 50 Cent makes $10m after plugging stock on Twitter
- The Bad Crypto Podcast
Want more cool stuff? You can find all sorts of great tools at my Resources page.
- 0:01:12 – What is social proof and how does it affect us?
- 0:08:26 – The two factors that make social proof powerful
- 0:19:35 – Some practical examples of social proof
- 0:26:13 – Sponsor: Brilliant (Learning problem-solving skills)
- 0:28:40 – The story of a flying saucer cult
- 0:36:11 – Pluralistic ignorance and the bystander effect
- 0:46:28 – Exploiting people’s perspectives through social proof
- 1:03:36 – Recap and conclusion
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