User Interface Design GmbH




User Interface Design GmbH (UID), founded in 1998, is one of the leading usability consulting companies in Europe, and with a team of more than 75 experts for design, software and usability an experienced partner for challenging and complex usability projects worldwide. UID supports many companies in developing modern, interactive products, which are easy to learn, easy to use and motivating the user by its attractive appearance. UID’s areas of work cover requirements analysis, context of use analysis as well as evaluation and quality assurance of user interfaces. Furthermore, UID not only develops detailed user interface concepts and optimisations but offers also implementation of such concepts as software components or user interface solutions in a broad range of technologies and market branches.

UID’s employees are highly qualified and have many years of practical experience and lots of personal reference customers. Their range of expertise includes engineering, cognitive psychology, information technology as well as interaction, graphic and media design. Employees of UID work also as course instructors at colleges and universities for topics like “human factors” and “usability engineering”. They have personal experiences about ISO‐standards committee work and are active in several professional associations (e.g. BITKOM, GI, UPA and VDMA):

Andreas Beu acts as a board member of the Software association at the German Engineering Association VDMA (Verband Deutscher Maschinen‐ und Anlagenbau e.V.). Jakob Biesterfeldt is Director of Marketing & Communication at the Usability Professionals' Association (UPA) since 2011. His focus in this role is to increase the visibility of the international association of usability professionals. He is also responsible for international relations at the German UPA and plays a major role with IUP, the International Usability Partners, which now has 14 members. Henning Brau has been active in the management of the German UPA for several years. Currently, he holds the position of a secretary to the board. Since 2011, Henning acts as Regional Coordinator Europe of UPA International and coordinates the association's European business.

In order to offer international user research studies, an established worldwide network of independent usability companies called the International Usability Partners (IUP) was set up by UID and their partners. Being up‐to‐date with research in the field of usability engineering is a high level goal of UID. Michael Burmester – professor at the Stuttgart Media University (HdM) – works for UID as Principal Scientific Advisor. He continuously is updating methods for UID and is triggering the development of tools, such as ww.attrakdiff.de. UID has participated in research projects funded by the European Commission CONFIDENT, and DEMOS, and in nationally funded research projects ARVIKA, INVITE, and Prävention Online. At present, UID is involved in projects that develop tools and services for ambient assisted living (V2me, VAALID and WiMi-Care).

The quality of UID’s work has been awarded internationally, e.g. by the iF communicaton design award 2006. In 2008, UID was awarded the German “Industriepreis 2008” for their “user centred innovation” process. In 2010, UID was awarded the award “service company of the year 2010” from the country of Baden‐Württemberg.

Role in SCRIPT: substantial input in WP1, 4, and 8 with smaller contributions to other WPs.
Expertise in SCRIPT: User interface design and usability testing.

Role in SCRIPT: substantial input in WP1, 4, and 8 with smaller contributions to other WPs.

Expertise in SCRIPT:User interface design and usability testing.